"9 on 9"-- Edelman’s consumer leaders’ point of view on trends, considerations, observations and predictions on what they think will be important for and to consumers in 2009.
January 06, 20099 on 9 is a collection of interesting essays, which are to help PR professionals think differently about communications and the consumer mindset. They include: - Tapping people’s action- Mitch Markson, President, Consumer Marketing and Global Creative Director - Using creativity to inform conversations- Jackie Cooper, Creative Director and Vice Chair, Consumer, United Kingdom - The 9 Digital Trends- Rick Murray, President, Edelman Digital Worldwide - Lessons from Obama’s campaign- Caroline Dettman, Managing Director, Consumer, United States - Back to simpler times- Lisa Kimmel, Senior Vice President, Consumer, Canada - The daily moments of living, working and playing- Howard Pulchin, Managing Director, New York Consumer, United States
Leading for Growth- Richard Edelman
December 16, 2008Please find this recent publication, What CEOs Do® featuring Richard Edelman, the CEO of one of the world’s largest Public Relations firms.
Public Engagement in the current climate
December 05, 2008There has been much discussion recently on how best to navigate the Recession and how to establish and maintain a real focus on Public Engagement in the current climate. This series of essays, each written by a senior member of the Edelman team, sets out to capture what our Communications world looks like today and what it might look like tomorrow.
Edelman Announces Public Health Offer with Inaugural Edition of Public Health Update
December 03, 2008Public Health Update: a newsletter that will provide regular updates on our public health activities, new business efforts and initiatives for current clients.
Alan VanderMolen on BBC television
November 20, 2008Alan VanderMolen, President of Edelman Asia Pacific, on BBC television speaking about the Good Purpose Asian Results.